This is scarily true.  Who even looks at page two of Google search results? Hardly anyone.   We’re lazy, basically, and digging takes too much effort. Today, digging means a second click: two is one click too many.  Yep, we’re that lazy.

The same is true of assessing people. Some people have a really fabulous front end. Maybe they’re drop dead attractive. Have all the accoutrements of success. Are the ultimate romantic. Or super-professional.  You know the kind–looking good.  And because we’re lazy (partly, at least), we don’t get to page 2 of Google.  But that’s where all the best stuff is.

The other day I was doing some research on an organization that I wasn’t sure was legit.  They had done a masterful job of search engine optimization–no matter what search terms I chose, Google sent me to only the most positive information about the organization. SEO so effective it circumvented my attempts to get a true assessment of the organization. I had to hand it to them–great job of protecting a reputation.

But one or two honest reviews broke through.

The same is true of people. Look past that sexy front end. All that stuff we want to believe is 100% true.  Get to page 2 of Google–and even further— before you make a decision about them.