Just because you can, should you?
It’s such a good question, especially today. I was thinking of a few times that question could have been asked. Or maybe SHOULD have been asked:
Unless I’ve signed up for it, I find texts that market to me intrusive. Sure, I can delete them. And do. But it’s invasive. I do not market my products that way and I can’t foresee a time when I will. I cringe when my friends do it.
While I’m talking about invasive and intrusive, it’s how I look at marketing messages I get in Facebook or Instagram Messaging. Years ago I took FB Messenger off my phone because it was so annoying. I do not need FB to tell me to “say hi” to my new FB friend. I want to get actual messages there.
Same with Instagram. I don’t want to be exhorted in a private message to buy followers, visit your site or watch a video. It’s invasive.
I delete these immediately. Because I find them so intrusive I don’t think I’d ever market that way, either. If I know you, I’ll buy from you anyway when I need your product. If I don’t know you I am not going to buy because you sent me an intrusive message on an app.
Don’t you love those fake calls where it sounds like there’s a live person having a real conversation with you, but if you answer “off-script” you realize it’s a recording? NO NO NO NO! Don’t do this! I would never, ever use a robo call. And I hang right up. I feel sorry for people who think they are really talking to someone.
But…then who ARE the people who actually engage and reinforce this terrible marketing method? Not me!
I would never criticize someone for trying to make a buck. OK, well, maybe I would. But there’s a strange phenomenon I see out there and it’s folks who market themselves as expert at–everything. Lots of things. Disconnected things.
Web designers who have absolutely no design skill. Life coaches who have no life experience and writing coaches who have no writing experience. Business coaches who have never been in business. Copywriters who have done it a few times and think they know how to teach it. Or do it for people. People who have self-published a terrible book that doesn’t sell and then become editors.
Need I go on? Jack/Jill of all trades, master of none, the saying goes. It is impossible to be an expert at everything and if you market yourself that way, savvy people scroll by. And just because you’ve done it once doesn’t mean you are an expert.
But apparently, there’s one born every minute (that’s “sucker” as in the famous PT Barnum quote that he may not have said but it’s still a good quote) and these poor suckers (I mean people) do not understand that they are not getting an expert at all.
That’s what I really object to: people being taken advantage of. Quiet time being interrupted by marketing messages exploding on the screen like a bullet. Lonely people talking to tape recorded people. Young entrepreneurs getting bad advice from non-experts.
What would YOU add to this list? Let me know in the Comments!
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