It was the first and only soap of my childhood, and carried me well into adulthood.

99 and 44/100 pure: any Baby Boomer alive today could identify that slogan with gentle, white Ivory soap. The original natural product.

When I saw the display at the BlogHer Expo last night, it was like running into an old friend and thinking “I LOVE her, why don’t I see her more often?”

Despite the vanilla, pomegranate, citrus and other body washes that have taken up residence in my shower over the years, Ivory is still my soap of choice.

Yes, that is a sculpture made of pure Ivory soap. It’s very cool.