Forest, meet trees

July 27, 2017

story-behindThere is always a story. No one makes a big life leap without some sort of catalyst. These things aren’t casual decisions.

A professional woman I met at a networking event sent me an email last month that went something like this:

I took a look at your website and while it was full of facts, there wasn’t a single place where you told the story behind your business. There was none of the passion and feeling that were so evident when you told us about starting A Healing Spirit.

Taken aback, I realized that she was right.

Oh, I’ve told the story here a couple times, but it didn’t appear on A Healing Spirit.   The irony was rich: I write emotionally-loaded first-person essays and have for decades. You’ll see some  that have been published under the Portfolio tab above. So it’s not that I’m uncomfortable writing emotion. Some of my very best writing has been that kind of heart-full stuff.

I just didn’t include it as part of A Healing Spirit’s website.

Forest, meet trees. Isn’t it interesting how everything I advised my clients for decades I completely ignored when it came to my own business?  Which is why it’s great to have an outside view. Or two or three.

This month I added a tab to A Healing Spirit called The Story Behind A Healing Spirit.

Two years ago I was happily retired. I had no idea that I was about to start a business. And then, I heard a voice.

I was led to this business and it all started with Marilyn. Since her story is such a big part of why I do what I do, I need to tell it on the website.

I know, it seems so obvious, doesn’t it? But it just didn’t occur to me.

So here’s what I added:

20 comments on “Forest, meet trees
  1. I just want to hug you.

  2. I love this so much. It can be easy to lose that passion when you’ve been doing something for awhile. I know I have a tendency to get into the nuts and bolts of things now that I’ve been blogging for a while. We have to remember what made us want to follow our path in the first place.

  3. Joely Smith says:

    I TOTALLY get this though! You are a GIVER, not a TAKER so you just did not think to take the focus from others by writing about yourself!

  4. Claudia Krusch says:

    I can really relate to this post. I will have to check out The Story Behind A Healing Spirit.

  5. I love the story behind it. What you did was beautiful. I will be checking out some of your writings.

  6. kelly reci says:

    thanks for sharing it! its really inspired me!

  7. ricci says:

    I love reading the stories behind businesses and blogs. We all started for one reason or another and now we are all connected. It’s so cool!!

  8. Ronnie says:

    It’s a sad story, but many good ideas are found in times of need. I’m glad that you were able to find inspiration to help guide others through difficult personal situations. <3

  9. Carol, you write amazingly well. I learned the story through one of your blog posts here but it was a nice idea to add it in your online store’s website. That will make it more personal for the customers and they’ll gain a deeper appreciation for your products!

  10. Farrah less says:

    Very uplifting love and enjoy reading your stories. Please keep writing we need someone like you here in bloggers smart and talented.

  11. I love the story behind it. Thanks for sharing!!

  12. erinn says:

    I will need to learn more about thactstory. Great inspiration for a Friday

  13. KellyR says:

    I love this post! We all start what we do for one reason or another. I know I have been blogging for about 6 years and lately, I seem to have lost my motivation. I am doing so much for others, that I totally forgot why I started to write. Thank you so much for reminding me.

  14. Victoria Heckstall says:

    I totally love this story, it reflects that your writing style is so fascinating and meaningful.

  15. Annemarie LeBlanc says:

    There are times when you need to express your feelings, and it is better written than said. I find peace in writing. My own happy place where I am not judged, where I can be my true self. Thank you for sharing the story behind your blog. Pain and sorrow can be the fuel that fires a writer’s creative work.

  16. Elizabeth o says:

    Serendipity! I was just listening to a respected female motivational speaker I know and she sounded like a bored professor.
    Then it struck me…. what was missing was the personal, the stories that connect us to any message.
    It stopped me in my track as, in that moment, I was reminded too that our stories and/or the stories we share make a difference in what we write; especially when we write inspirational/motivational pieces.
    Hmmm I will be adding you and this reply to a future blog post.❤❤

  17. Glenda Cates says:

    I will go and read her story now as I just found your blog and wasn’t sure who she is or why you write so thank you for clarifying things for me.

  18. Nice information…good job

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Here you’ll find my blog, some of my essays, published writing, and my solo performances. There’s also a link to my Etsy shop for healing and grief tools offered through A Healing Spirit.


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