© 2025 Carol Cassara. All rights reserved. All content on the site is subject to intellectual property rights, contractual or other protection. The intellectual property rights are owned by Carol A. Cassara. No content may be copied, distributed, republished, uploaded, posted or transmitted in any way except with Carol A. Cassara’s express written consent. Permission is granted to send content via email for personal, non-commercial use as long as credit and a link to this website are given. Modification or use of the materials for any other purpose or in any other manner may violate intellectual property rights.
Website Design by BlueTower Technical Inc.
Yep!
A. You’re never going to engage me when the model for your product is in her 20s. B. Don’t assume age is a bad thing. C. I’m old enough not to buy into scare tactics.
I know, YIKES! Someone missed the mark and so did their editor.
A few months ago, before I went actual shopping for a mother-of-the-bride dress, I went on-line to Ann Taylor’s mother-of-the-bride page for ideas. Some of the models wearing the more “sophisticated” ensembles had been featured on the bridal page. I wondered if someone actually made the decision that it wouldn’t affect the MOB’s (already strained) ability to visualize, or just didn’t care. But I agree with Walker, designers should work with the assumption that we’re fine with age, not afraid of it.
Alas, the cruel effects of not thinking are apparent in that headline!
Amen and a big high five – with my wrinkles and all!
Haha sometimes a heading really can turn a reader off. Age is a just a number. 🙂
Yes it is!
That is an interesting choice of words. Even just leaving out the word “cruel” would have made a big difference.
I came across an advertisement the other day promoting cell phones for seniors. While the phones did offer some practical features that might be right for some seniors, the over all tone was a little insulting. It might be time for companies to rethink their marketing strategies.
Not sure young marketeers know what to do with us!