Worst ageist headline ever

August 31, 2013

Screen Shot 2013-06-02 at 3.33.43 PM

Health and Beauty Deals to Combat the Cruel Effects of Time:

that’s the headline.

This is NOT the way to get REAL women to buy.

The “cruel effects of time?”

By that, do you mean the effects of the many smiles and belly laughs in a life well-lived?

Do you mean the changes in women’s bodies that reflect the children they bore and then raised?

Do you mean the proof that we’ve had a live well-lived?

Shame on you, Groupon! You’re insulting us and our intelligence.

(How old are your writers, anyway?)


9 comments on “Worst ageist headline ever
  1. Yep!
    A. You’re never going to engage me when the model for your product is in her 20s. B. Don’t assume age is a bad thing. C. I’m old enough not to buy into scare tactics.

  2. A few months ago, before I went actual shopping for a mother-of-the-bride dress, I went on-line to Ann Taylor’s mother-of-the-bride page for ideas. Some of the models wearing the more “sophisticated” ensembles had been featured on the bridal page. I wondered if someone actually made the decision that it wouldn’t affect the MOB’s (already strained) ability to visualize, or just didn’t care. But I agree with Walker, designers should work with the assumption that we’re fine with age, not afraid of it.

  3. Alas, the cruel effects of not thinking are apparent in that headline!

  4. Barbara says:

    Amen and a big high five – with my wrinkles and all!

  5. Susan Cooper says:

    Haha sometimes a heading really can turn a reader off. Age is a just a number. 🙂

  6. Amy Blitchok says:

    That is an interesting choice of words. Even just leaving out the word “cruel” would have made a big difference.

    I came across an advertisement the other day promoting cell phones for seniors. While the phones did offer some practical features that might be right for some seniors, the over all tone was a little insulting. It might be time for companies to rethink their marketing strategies.

  7. admin says:

    Not sure young marketeers know what to do with us!

Leave a Reply

Your email address will not be published. Required fields are marked *


Follow Carol


Here you’ll find my blog, some of my essays, published writing, and my solo performances. There’s also a link to my Etsy shop for healing and grief tools offered through A Healing Spirit.


I love comments, so if something resonates with you in any way, don’t hesitate to leave a comment on my blog. Thank you for stopping by–oh, and why not subscribe so you don’t miss a single post?


Subscribe to my Blog

Receive notifications of my new blog posts directly to your email.