My partner and I have just finalized our logo, business cards and letterhead. I can’t stop looking at them–they are so perfectly reflective of us both.

And we are so aligned on everything, it’s scary. I guess I shouldn’t be surprised: we’ve both worked in marketing oriented fields our entire careers.

We know what works. And how to reflect what we do in words and graphics.

But still, we’re aligned, just like these little ducks.

We know we’re going to do well with this business.

It’ll be almost like shooting ducks in a barrel.

Or was that fish?

Whatever.