Boomers: we buy more than cellphones with big numbers, scooters & Viagra

April 20, 2011

What’s with the latest infatuation with moms, anyway?

Mommy bloggers have popped up on every internet street corner and even AOL has gotten in the game with a new “moms” emphasis on its hyper-local Patch.com news site.

I don’t get it.
Who’s got more discretionary income:
moms raising families OR GRANDMOMS
who don’t have those day-to-day financial pressures?

Aha, you say, good point! {That is what you are saying, right?}

Advertisers, take note:

Everything moms buy for their kids, grandmothers also buy and often, for multiple grandchildren. And they usually have more money with which to do it,
because they aren’t paying for day care, tuition, medical expenses, mortgages
and all the rest that comes from raising a young family.

Children’s toys and clothing? Kids’ restaurant meals? Check.

But also: vacations, electronics, jewelry, wine, home improvement, real estate (still), fine dinners, financial services, groceries, music, books, gifts, pet stuff and so much more. To the tune of more than $2 trillion a year.

Yes, trillion. Hello, advertisers? Are you listening?

Baby boomers are, in fact, the largest single group of consumers.
And we buy more than cell phones with large numbers,
household scooters and Viagra.

This boomer couple’s purchased these costly chairs, cool clothes, straw hat,
fabulous bag, nice haircuts and the very expensive vacation they’re on.
And they’re using the money from the investments they’ve made
through financial services they’ve paid for.
Moms are buying…well, not this stuff.

So, hey there, merchants {online and otherwise}: it’s not good business to ignore Boomer Consumers. If you don’t learn how to access the most affluent generation ever, you’re missing important revenue. Big revenue.

It’s mystifying. Why would they pass on this opportunity?

And, oh, by the way and with all due respect:
from those of us now without kids:
Gotta run: I’m off to the pet store to buy overpriced dog toys,
treats, leashes and specialty food for our dogs.

After all, I AM a Boomer Consumer.

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