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Zinaida Serebryakova, “Self Portrait At the Dressing Table, 1909

Remember when conditioner was called “creme rinse?” If you’re over 50, you probably do. Creme rinses had a thinner consistency than today’s products and were used by my mom’s generation (and me,  way back when) to detangle hair after a shampoo.  

Conditioners as we know them came on the market at the turn of the century, but women have always valued shiny, healthy hair, even back in ancient times. And today’s conditioners, thick and creamy, help beautify and restore damaged hair by coating the hair cuticle.

Dove’s in the hair product business, and they’ve got some great offerings. I love its Real Women campaign, too.  When the company sent me their new hair conditioner to review, I was interested to see if a reasonably-priced hair conditioner could perform as well as its more expensive counterparts.

The answer was: It performed better. and was far more affordable.

Thanks, Cheri & you know why!

Like you, my hair is subject to the ravages of modern beauty routines. I’ve been coloring my hair since I found my 17th grey strand, in my 40s. (Not 16. Not 20. It was 17.)  To fight off the onslaught of grey, I see my colorist every 5-6 weeks now. That’s a lot of processing.

I blow my hair dry every other day and use a straightening iron most days. Without conditioning, my hair would be pretty fried. I need a conditioner that moisturizes, repairs and prevents those crazy flyaway bits that are normal with naturally curly hair. You know, the hair that straight-haired girls would KILL to have, and that I torture to straighten? THAT curly hair.

But over-conditioning is a problem for my fine, rather thin hair, which goes limp if a conditioner is overly emollient. My current luxury brand conditioner is way too rich for my kind of hair.

Enter Dove Damage Therapy Intensive Repair….

After conditioning, my wide-toothed comb easily slid through my hair. After drying, my hair (which is now on the longer side) looked healthy: shiny, full of body and no flyaway pieces. Smells good, too.

Notice the “pour spout” is on the flat bottom, a nice touch. It sits nicely in the shower and best of all, no need to shake it up to dispense.

In today’s economy, we can’t over-stress the importance of products that are effective, yet reasonably priced.  As my husband always says, any fool can spend money.

I love this conditioner, which moisturizes without leaving my hair flat.  The generous bottle will last me a good while, but when it’s empty,  you can bet I’ll be buying. Want to try it at a discount price? Just read below for how to get a $1.50 coupon for this great conditioner.

What about you? What do you look for in a conditioner?

Enter to win a $1,000 Spafinder gift certificate!

NO PURCHASE NECESSARY

COMMENTS TO THIS POST ARE NOT SWEEPSTAKES ENTRIES. PLEASE SEE BELOW FOR ENTRY METHODS FOR THIS SWEEPSTAKES.

You may receive (2) total entries by selecting from the following entry methods:

a) Follow this link, and provide your email address and your response to the Promotion prompt

b) Tweet (public message) about this promotion; including exactly the following unique term in your tweet message: “#SweepstakesEntry”; and then visit this link to provide your email address and the URL to that Tweet.

c) Blog about this promotion, including a disclosure that you are receiving a sweepstakes entry in exchange for writing the blog post, and then visit this link to provide your email address and the URL to that post.

This giveaway is open to US Residents age 18 or older. Winners will be selected via random draw, and will be notified by e-mail. Winners will have 72 hours to claim the prize, or an alternative winner will be selected.

The Official Rules are available here.

This sweepstakes runs from 9/4/2012 – 9/30/2012

Be sure to visit Dove^®Hair.com to get a coupon for $1.50 off Dove Hair Therapy products.

“If I want to knock a story off the front page, I just change my hairstyle.”
~Hillary Rodham Clinton